Privacy policy

Effective Date: 15.10.2025

Thank you for visiting Something Blue Bridal (“we”, “our”, or “us”).
We respect your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa.

This Privacy Policy explains how we collect, use, store, and protect your information when you interact with us through our website, social media, or other channels.

1. Information We Collect

We may collect and process the following types of information:

1.1. Personal Information

  • Full name
  • Contact details (email address, phone number, delivery address)
  • Payment information (only as required for processing payments securely)
  • Purchase and order details

1.2. Non-Personal Information

  • Browser type and device information
  • IP address and website usage data
  • Cookies and analytics data (for improving our website experience)

2. How We Use Your Information

We use your information to:

  • Process and fulfil your orders
  • Send order confirmations, shipping updates, and customer support messages
  • Improve our website, products, and customer experience
  • Send marketing emails or promotions (only if you have opted in)
  • Comply with legal obligations and prevent fraud

We do not sell, rent, or trade your personal information to third parties.

3. How We Store and Protect Your Information

Your information is stored securely on password-protected systems and is only accessible to authorised staff.
We use reasonable administrative, technical, and physical safeguards to protect your data from loss, misuse, or unauthorised access.

If you make a payment through our website, payment details are processed via secure, encrypted third-party payment gateways - Paystack and EFT. We do not store your card details.

4. Sharing of Information

We may share limited information with:

  • Courier services (for deliveries)
  • Payment processors (for secure payments)
  • Service providers assisting with website hosting or marketing
    These third parties are required to keep your information confidential and use it only for the purpose of providing their services.

We may also share information when required by law or to protect our rights and customers.

5. Cookies

Our website uses cookies to enhance your browsing experience. Cookies are small files stored on your device to help us remember your preferences and analyse website traffic.
You can adjust your browser settings to disable cookies, though some parts of the site may not function properly as a result.

6. Marketing Communications

If you subscribe to our newsletter or promotions, we may send you updates about new products, sales, or events.
You can unsubscribe at any time by clicking the “Unsubscribe” link in our emails or contacting us directly.

7. Your Rights Under POPIA

You have the right to:

  • Request access to the personal information we hold about you
  • Request corrections or updates to your information
  • Withdraw consent for marketing communications
  • Request deletion of your personal data, where legally applicable

To exercise these rights, please contact us at gabi@somethingbluebridal.co.za

8. Data Retention

We retain your personal information only as long as necessary to fulfil the purposes outlined in this policy or as required by law.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the new “Effective Date.”
By continuing to use our website after changes are posted, you accept the updated policy.

10. Contact Us

If you have any questions about this Privacy Policy or how we handle your information, please contact us at:

📧 gabi@somethingbluebridal.co.za
📞 083 268 7956
🌐 somethingbluebridal.co.za
📍 Cape Town, South Africa